Sprocket Party

Art direction, DP, motion design, and editing.

HP wanted to show off their re-live memories feature in their sprocket app. I was tasked with creating an engaging scenario that would delight and bring awareness to the user. Basically you print out a still from a video on your phone, use the sprocket app the scan the print (similar to a QR code), then your phone plays the video. Initially we wanted to shoot the party scene, but because of limited budget we used stock footage which turned out well. This was a fun project!

 

I shot this in house on an Ikea table top. I had to use sandbags to keep the table from moving around. Good times!