These were a joy to make. In my ad-con class we had to showcase a product in six different ways.

In this poster, I took several pictures of a Heineken bottle in several locations throughout the bay area. I wanted to show that everyone, everywhere drinks Heineken.

I had to illustrate a shared interest with Heineken. Because I live in the bay area which has a large LGBTQ community, I thought it would be cool if the bottle cast a rainbow shadow.

Here I needed to show what the alternative to drinking a Heineken would be. I took a little liberty and asked “what happens if you don’t drink Heineken?”

I needed to compare Heineken to another product. Again I took a little liberty and compared Heineken to itself. I thought it would be cool if I made an old boxing poster to illustrate my message.

I like drinking Heineken, and I like watching Futurama. What better way to showcase a testimonial than combining the two?

And finally, I had to show the benefit of drinking a Heineken. Well, if you buy two bottles of Heineken, you get a free bottle opener! True story.