Noom
Noom is a weight loss app that empowers users to achieve their health goals by combining behavioral science, personalized guidance, and practical tools for lasting lifestyle changes.
Overview
I collaborated with Noom’s marketing team to develop paid social ads that emphasize lifestyle changes and mental well-being, shifting the focus away from traditional calorie counting.
Small Changes
I aimed to highlight that achieving weight loss with Noom doesn’t require drastic lifestyle changes. Instead, I focused on showing how a few simple dietary substitutions can make a significant impact.
Art Direction, Videography, Motion Graphics
Have your Cake
We collaborated with a food stylist to create a series of healthy dishes, which I brought to life using stop motion animation. As the food was ‘eaten,’ it gradually revealed an image message beneath, adding a creative and engaging visual element to the concept.