HiRoad
HiRoad car insurance rewards good driving habits with savings, offering a smarter, more personalized approach.
Overview
I created a variety of content, including explainer videos, sizzle reels, blog videos, website animations, organic and paid social posts, and Hulu ads.
Snow Gear
I wanted to highlight the essential gear drivers might carry in their cars for colder climates. To bring this idea to life visually, I opted for a fun and engaging approach by featuring hands carefully placing each item against a green seamless background.
Art Direction, Videography, Motion Graphics
Using HiRoad
We wanted to demonstrate how the HiRoad app functions while maintaining an app-agnostic approach. I collaborated with an illustrator to craft an inviting and informative explainer video.
Art Direction, Motion Graphics
Driving Focus
I collaborated with a writer and an illustrator to create a compelling video that encourages drivers to stay focused and avoid distractions on the road.
Art Direction, Motion Graphics
Snow Globe
I wanted to create a festive end-of-year holiday post, and what’s more fitting than a snow globe? Using an illustration as inspiration, I modeled the car in Cinema 4D and crafted a whimsical little world inside the globe, where the car drives around, bringing the scene to life.
Art Direction, Illustration, Motion Graphics
Smooth Things
With HiRoad, being a smooth driver is a key attribute of good driving. I thought it would be fun to visually represent smoothness by showcasing various smooth things. I developed the concept, wrote the script, and handled everything from sourcing props, talent, and a makeup artist to securing the location. I also filmed and produced the final video.
Art Direction, Videography, Motion Graphics, Production
Summer of HiRoad
This project was a blast! I wanted to create a social post that celebrated the arrival of summer in a unique way. I came up with the idea of crafting a stencil of the HiRoad logo bug and filming vibrant summer scenes through it. Bringing ideas to life in the physical world is always something I enjoy.
Art Direction, Videography Motion Graphics
Hi Chai
I collaborated with a writer to develop holiday drink recipes that promote smooth driving, partnering with Numi Tea to bring the concept to life. I filmed the entire project in my kitchen, capturing the cozy, festive vibe.
Art Direction, Videography, Motion Graphics
Billboards to Bags
As part of HiRoad’s sustainability efforts, they repurposed their vinyl billboards into tote bags. I created a video to showcase the process, traveling to Southern California to capture footage at Rareform. I also filmed and photographed additional scenes to help complete the narrative and bring the story to life.