Hint Water

Hint Water delivers pure, refreshing hydration with a touch of delicious fruit essence—zero sugar, zero calories, just crisp, clean taste.

Overview

Developed engaging paid social content for Hint, handling every aspect from ideation and art direction to video production and post-production, while collaborating with Hint’s internal design team for alignment.

Flip and Sip

Hint wanted a fun and engaging way to showcase their fruit-infused essence. I envisioned a dynamic series of quick cuts to bring this concept to life visually.

Art Direction, Videography, Motion Graphics

Tap and Save

I filmed this in my backyard against an ivy backdrop, aiming to create a sense of magic and instant gratification that comes with ordering online.

Art Direction, Videography, Motion Graphics

Fruit Explosion

With limited assets available from Hint, I took a creative approach by designing simple illustrations inspired by the flavors. By incorporating particle simulations and subtle movement, I brought the visuals to life.

Art Direction, Illustration, Motion Graphics

Lunchbox

This project was especially fun because I had the chance to sew the Hint logo onto a lunchbox myself. I filmed the scenes both in my kitchen and on location in Alameda, with my daughter lending a helping hand.

Art Direction, Videography, Motion Graphics

Cherry Drop

Hint wanted to highlight their cherry flavor, but since cherries were out of season, I brought the concept to life by creating a custom scene in Cinema 4D.

Art Direction, Motion Graphics

Hint for Amazon

Hint wanted a playful ad for Amazon, so I combined their brand elements and product photography to create an engaging motion piece.

Art Direction, Motion Graphics

Flavor Train

To promote Hint’s new line of flavored water for kids in school, an alternative to traditional juice boxes—I transformed a toy train into a fun, customized Hint train, bringing the concept to life in a playful and engaging way.