Hewlett Packard
Hewlett-Packard (HP) printers deliver reliable performance and high-quality prints, offering innovative features for home and business needs.
Overview
While at Design Kitchen, I wore many hats to produce paid social content for HP printers. It was a dynamic and rewarding role that balanced creativity with challenge.
Splash of Color
I wanted to showcase HP’s new color laser printer by bringing a sketch to life with vibrant color. My vision was to demonstrate how a color print can transform an image, adding depth and energy.
Art Direction, Motion Graphics
Plan a trip
We aimed to highlight the versatile uses of an HP printer by featuring a family planning their European trip—bringing their adventure to life by printing a giant wall map.
Art Direction
Beach Print
This project was a blast! We created a miniature set using real sand, where I captured the still shot and animated 3D characters to bring the volleyball players to life.
Art Direction, Motion Graphics
Trip Memories
This project combined photography and 3D graphics to capture highlights from a trip. As the journey unfolded, the travelers printed small photos of their adventures, which popped up on a 2D map, bringing their memories to life.
Art Direction, Videography, Motion Graphics
Instant Ink
I set out to showcase HP’s Instant Ink service, which automatically orders ink when you’re running low. My concept followed the ink’s journey—from receiving the low ink alert to its arrival in your area and finally making its way to your printer.
Art Direction, Motion Graphics
Crafty with HP
We wanted to highlight how HP printers can be used to create custom labels for hobbies and crafts. In this case, we focused on the kitchen—printing labels to beautifully organize and showcase delicious homemade creations.
Art Direction, Videography, Motion Graphics
Easter Print
For this seasonal Easter poster, we thought it would be fun to bring the concept to life by ‘hatching’ a printer, adding a playful and festive touch to the campaign.