Fitbit
Fitbit helps you stay active and healthy with innovative fitness trackers and smartwatches that monitor your activity, sleep, and overall wellness—empowering you to achieve your health goals.
Overview
I collaborated with Fitbit’s internal team to develop a series of organic social posts designed to raise awareness of their smartwatch offerings.
Fitbit Sole Mate
This was such a fun project to concept and create! Fitbit wanted an April Fools’ post for Instagram, and I came up with the hilarious idea of pairing online dating with a fitness tracker. Despite a tight turnaround, I managed to shoot and edit the final piece in just one day. The post gained major attention, earning mentions in Time magazine and The Washington Post!
Art Direction, Photography, Motion Graphics
Battle of the Bands
To promote Fitbit’s new band colors, they wanted to engage users by having them vote for their favorite. I brought this concept to life by photographing a white-banded Fitbit dropped into milk, then creatively adding the three new colors to visually represent the options.
Art Direction, Photography, Motion Graphics
Fitbit Spring
To celebrate the arrival of spring and showcase Fitbit’s new smartwatch, a writer and I visited the SF Flower Mart to handpick and arrange fresh flowers. We carefully styled them alongside the smartwatches to create a vibrant, seasonal visual.
Art Direction, Photography
World Sleep Day
To support World Sleep Day, I leveraged existing Fitbit assets to create a visually engaging campaign featuring four practical tips for achieving a more restful sleep.