Aaptiv
Aaptiv is a fitness app that offers guided audio workouts led by expert trainers, providing motivation and structure for a variety of fitness goals—from running and strength training to meditation and stretching.
Overview
Developed a series of engaging paid social posts for Aaptiv, designed to drive awareness and user engagement with the fitness app. Collaborated with one of their trainers to ensure the ads authentically reflected Aaptiv’s dynamic workout experience.
Insta-Trainer
The concept was to highlight that using the Aaptiv app feels like having a real person guiding your workout. To visually convey this idea, I transformed the app’s UI into a physical person, bringing the experience to life in an engaging and relatable way.
Art Direction, Motion Graphics
Aaptiv Features
This piece was created using previously shot footage, repurposed to highlight more of the app’s features in a fresh and engaging way.