Allbirds
Allbirds crafts sustainable, stylish footwear and apparel using natural materials like merino wool and eucalyptus, delivering comfort with a commitment to the planet.
Overview
I collaborated with Allbirds’s design team in San Francisco to develop paid social assets aimed at driving both awareness and conversions.
Flip and Sip
Hint wanted a fun and engaging way to showcase their fruit-infused essence. I envisioned a dynamic series of quick cuts to bring this concept to life visually.
Art Direction, Videography, Motion Graphics
Allbirds Ballet Circle
To showcase Allbirds’ newly launched ballet flats, I envisioned a visually captivating display by arranging a collection of them on a motorized lazy Susan and filming it from above, creating a dynamic and engaging visual.
Art Direction, Videography, Motion Graphics
AllBirds Macro
I created this ad by capturing macro photos of Allbirds shoes, focusing on their intricate textures and unique design elements. The result was a visually compelling ad that highlighted the shoe’s distinctive qualities.