AI-Driven Storytelling, Made Human
These spec pieces show how I use AI tools like Runway, Midjourney, and ElevenLabs to build social-first content that feels alive—funny, emotional, and built for the feed. Each project re-imagines how brands can use storytelling, design, and motion to connect with real people in the age of generative media.
Conduit AI Call Pipeline
A whimsical felt world ad concept for Conduit.ai, showing how automation empowers small business owners to earn time and money back.
Art Direction, Motion Graphics, Generative Video
Sell it on Genstore
A satirical short-form video series exploring the strange sincerity of online entrepreneurship. Each piece spotlights everyday people selling improbable products with total conviction — from “family-sized lint balls” to “toothpaste candles.” Shot and designed like real ads, the series blurs the line between authenticity and absurdity, poking fun at the optimism and hustle culture behind modern e-commerce
Art Direction, Motion Graphics, Generative Video
ClapAI the Sound of Success
A satirical spec ad created as part of my ongoing experiments blending AI tools with character-driven storytelling. ClapAI imagines an overconfident startup that automates applause in meetings — because enthusiasm should scale.
Inspired by the real startup Lyra, this piece uses Runway’s Act Two, AI-generated characters, and motion design to explore how humor and design can bring AI concepts to life.